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Free 'TV' advertising for your Import/Export business...
Have you visited the You Tube (www.youtube.com) or My Space (www.myspace.com) websites? Both of them contain a fantastic and highly creative selection of video clips (if hundreds of thousands of video clips can be called a 'selection') submitted by amateurs and independent filmmakers.
Some of these little clips have been viewed by, literally, millions of people.
Web video has really come of age as a dynamic medium and yet only a handful of businesses are incorporating it on their own websites. Why not? Almost certainly because most business owners haven't yet mastered the technology.
The fact is, however, that web video is likely to end up the hottest and best value advertising medium in the world. Sites like Microsoft's Small Business Centre ( www.microsoft.com/smallbusiness) feature short clips to woo and inform customers, and whole TV shows have streamed online as a way of attracting viewers offline. Growing businesses don't have to go to that extreme, but video can certainly be an effective addition to any website.
Content creation of this nature is now easier and cheaper than ever before. Businesses can test out advertisements, elaborate on their work or products, or show mini documentaries/infomercials regularly to keep surfers coming back. Video can be an effective way to get more complex messages across to your web users and enhance your over all web presence.
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